As a business owner, you need to respond to client reviews. If yous don't, you're missing out on the opportunity to get important feedback, build relationships, and control the tone of your folio. Remember virtually it: If you aren't engaging with reviews on a regular basis, how do clients know you're even reading them?

If it'due south not already a role of your marketing strategy, at present is the time to start. Responding to each and every review can show your clients you are more than than just a service — y'all are a make, personality, and feel.

Leaving a public response to a review (positive or negative) can be tricky. The style you respond tin can brand or break a potential client's decision to volume with you. Here are some tips to make sure each response you leave is professional person, personalized, and represents your brand.

Reviews

How to Respond to Positive Reviews

A common error business concern owners brand is simply focusing on negative reviews. Your strategy shouldn't merely exist about damage command, engaging with positive reviews can aid you build customer relationships and plow satisfied customers into loyal clients who refer their friends and family.

Be Personal
 Everyone likes to feel heard — make sure your responses are genuine and personalized so clients know you lot're listening. Tailor each response to your client by using their first proper name and mentioning a detail from their appointment. This shows the customer that their experience was important to you and y'all see them as someone you love to assistance (not merely a paycheck).

Be Professional
 Replying to positive reviews presents a dandy opportunity to build trust and plant your credibility as a stylist. In your response, feel free to give recommendations about other services or advice on how clients can care for their expect outside of the salon. This reinforces that you are an expert and you intendance virtually your client'south needs.

How to Reply to Negative Reviews

Unfortunately, no matter how great your services are or how much your clients honey you, negative reviews happen. It's something every business possessor has to bargain with. Your beginning instinct might be to take it personally and get upset — don't . In fact, if the majority of your reviews are positive, having a few negative ones proves to potential clients that your reviews are legitimate and non edited by you. Successful stylists have learned how to permit go of the personal stuff, and instead, look at negative reviews as a branding opportunity.

Exist Personal
 Only similar positive reviews, yous should always use your client's kickoff proper noun and thank them for their feedback. Even if you lot know the customer is incorrect, this response is non just for their optics — it's for all potential clients too. Let them know that you lot take feedback seriously and each experience is important to you.

Be Professional
 As hard as it might be, great business owners take the high route and apologize. Even if y'all're not sorry about the manner y'all run your business, you tin nevertheless be empathetic towards someone who didn't enjoy their experience. Yous tin can say something like:

"Howdy Julie, I appreciate the feedback and I'm sorry you didn't bask your feel! I hold my services to a loftier standard and I'thou lamentable to hear they were not met during your appointment."

This shows potential clients you have integrity, you hold your business concern to high standards, and above all, yous are a professional. It's never a good idea to start a long chat publicly, peculiarly when you're speaking to a client who is upset. Instead, offering to contact them offline to resolve the outcome:

"I just sent you an email with some additional questions! Let's run into what we can exercise to set up this : )"

Remember Your Brand
Responding to negative reviews quickly and professionally allows you to control the chat on your site. Boost your image with potential clients by showing how reasonable you are and how defended you are to your brand integrity.

Even if the bad review is uncalled for, it's nevertheless a public response — don't make excuses, always apologize and offer to make it correct.

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